Read e-book online A Business History of the Swatch Group: The Rebirth of Swiss PDF

By P. Donzé

ISBN-10: 1137389060

ISBN-13: 9781137389060

ISBN-10: 1349482226

ISBN-13: 9781349482221

This publication deals an in depth and entire research of the method which enabled the Swatch staff to set up itself at the international marketplace. particularly, it tackles the problems of creation restructuring, with the outlet of subsidiaries in Asia, and the implementation of a brand new business plan, characterised by way of the flow in the direction of luxury.

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A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry by P. Donzé


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