Ad Critique: How to Deconstruct Ads in Order to Build Better - download pdf or read online

By Nancy R. Tag

ISBN-10: 1412980534

ISBN-13: 9781412980531

Ad Critique teaches advertisements, advertising, and administration students--both the "suits" and the "creatives"--how to successfully pass judgement on and critique creativity in advertising. This textbook is an handbook; a facilitator of debate; a significant other piece to school room content material. Its classes lead to real talents that let scholars to examine the artistic product and embolden them to assert anything confident and worthwhile.

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Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising by Nancy R. Tag

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