Download e-book for kindle: Aktuelle Perspektiven des Marketingmanagements: Reflektionen by Oliver Klante

By Oliver Klante

ISBN-10: 3834911100

ISBN-13: 9783834911100

Anlässlich des 50. Geburtstages von Prof. Dr. Manfred Kirchgeorg geben die Autoren dieser Festschrift einen Überblick zu verschiedenen Forschungsgebieten des Marketingmanagements und stellen aktuelle Untersuchungsergebnisse vor.

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Aktuelle Perspektiven des Marketingmanagements: Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing (German Edition) by Oliver Klante


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